3 Nostalgic Ways To Secure The Attention Of Your Members

Posted on April 13, 2017 by Membership Space
Categories: Membership
­­­­­­Certain times in our past are filled with fond memories that we always connect with positive thoughts and feelings.  That feeling of nostalgia has a powerful influence over many people as they recall a pleasant time without any recollection of negative emotions.  When members feel nostalgic, that sets the stage for a stronger relationship to form with your association since they connect good memories with your membership.  Nostalgia also leads to better engagement and increased attention as members are more likely to share a story of their own.
 
The Power Of Strong Emotions
 
Membership organizations have a goal of keeping their audience attentive by providing the best platform possible through membership management software.  When using nostalgia, take into consideration the age of your members and how long they have been members or it may not resonate with them.  Share a nostalgic image on social media that represents a special time for your organization and ask a question that intrigues the audience.
 
Additionally, post nostalgic quizzes once in a while that appeal to the demographic of your audience as they trigger interaction and sharing.  Secondly, use themes that integrate a nostalgic feel for a limited offer or an exclusive membership.  As a result, this creates an environment for people to have positive emotions and you secure the attention of your members.  Has membership management software revealed what features members prefer?
 
Appeal To Their Tastes
 
Nostalgic images and quizzes help engage an audience but fresh content is an influential factor that gives people an incentive to stay connected.  Frequently upload blog posts to retain the attention of your audience and integrate nostalgia into the posts.  Use concepts that mention a turning point or anniversary as members are compelled to remain engaged when they have experienced the event.  Keep in mind the preferences of your audience before introducing nostalgic ways to ensure the results are successful!
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