4 Easy Ways To Instill Uniqueness In Your Membership

It’s common for membership websites to have the same content and frequently the same price as other websites in their niche.  This might be an issue for several reasons depending on the market and what experience you offer to your members but don’t worry!  There are plenty of ways to use membership management software so you impart your own touch and still offer a competitive service.  Consider using these ways to instill uniqueness in your membership.

 

You should have an introduction section in your forum as it gives members a chance to introduce themselves and their hobbies.  Using this tells you what members are like, why they joined, and how the forum has helped them.  It helps build trust between people who aren’t well known for being themselves but instead their skill sets.  It’s also a good idea to have membership management software set up so there are additional options for users to update information about themselves regularly.

 

One way that has proved to be successful with instilling uniqueness in a membership is to have an online questionnaire for those who sign up to join but haven’t provided any information other than their email address.  If they answer the questions, you get more details about them which can be used to tailor their content.

 

In-app messaging systems work similar to email marketing with one big difference, they’re delivered within the timeframe of the app or at least near enough so as not to interfere with the user’s experience.  The goal should be that by the user opting into your messages, they will know exactly what to expect from the beginning and start getting excited about the fact that they opted in.

 

Begin by having someone on camera at the start of every meeting or event for just a few minutes as it can really make an impression with new members as it builds trust and delivers what no one else has.  The videos can be used for a variety of purposes, but make sure you instill your passion and share the vision of your business.

Membership marketing is easier when you stick to your typical sales pitch.  Although this method of marketing has proven to be successful in the past, it isn’t likely to be enough anymore.  In order for associations to stand out from others, they have to have something unique about them!