4 Tech Tools That Attract & Retain Members For Sustainable Growth

One topic that gets brought up in associations is how to attract and keep new members.  Many of them can’t rely solely on the latest membership management software since people are quite demanding these days.  Some potential members want value on their own terms and they expect you to make their life as convenient as possible.  If an association is already struggling to maintain steady growth, it may be time for them to deploy more advanced tech tools.

 

The easiest way to attract and retain members is to show that you care about their personal and professional growth.  You can do this by providing online learning tools that members can use to continue their education.  This is a great way to add value to your members.

 

Membership management software can really provide value when it comes to mentoring new members.  Use it to connect experienced members with ambitious people that need guidance.  Often, there will be mentors that have set goals and want to focus their professional skills on helping others.  When this happens, mentee are granted access to firsthand knowledge regarding personal and career objectives they wish to achieve.

 

Sometimes, the easiest way to attract and retain more members is to make their experience as pleasant and fulfilling as possible.  You can do this by using automated tools to acquire vital feedback from members.  Then use that information to create activities and campaigns that are designed to engage old members while attracting new ones.

 

Several associations require an online app for community members to stay in touch with one another at all times, even if they travel abroad.  The right app will enable members to participate in discussions, stay in the know about news, and enjoy the benefits of membership from any location.  In this day and age, most associations that want to grow in the future must innovate and adapt which involves using any technology to keep members engaged!