4 Tips For The Membership Newsletter

Newsletters may not be as effective today as they once were since members have other alternatives that make it easier to stay informed.  Many members follow the membership website as club membership software continues to improve and provide a better experience.  Software may also help generate a newsletter that engages more members as the content in your newsletter should promote the membership website.  The following tips are a great guide towards creating a newsletter that members want to read.

 

Newsletters are often easily ignored by members if they don’t contain information that benefits them.  With club membership software, newsletters can be sent out with information that is not only relevant but actionable.  Always use a catchy subject line that attracts the attention of the member so they feel compelled to open the newsletter.

 

The second tip is to include links in the newsletter that directs the reader to the membership website.  Since newsletters may contain a limited amount of information, it may be useful to include links so readers are able to enjoy more of your content on the website.  Furthermore, links can be used to guide a reader to your forum or signup page.

 

In most cases, newsletters reach active and inactive members which means they may be used to build your membership community.  Try publishing profiles of successful members in the newsletter to encourage other members to keep using your services.

 

If you have discounts or exclusive content for members, make sure that this is distinctly highlighted in your newsletter.  Additionally, the newsletter should be used to advertise new services or products that benefit visitors and members.  Ensure the newsletter looks professional as it is a reflection of the membership website and indicates to everyone that being a member of your website is worthwhile.