Ensure Your Community Evolves As The Membership Grows

A good community leader is viewed as a leader in their niche but to be a great leader, you need to be skillful with short-term and long-term planning.  As a matter of fact, the best business people consider time in two regards – the next 5 years and the next 100 years.

Maybe you don’t have to think about your online community’s position in the next 100 years, but it’s crucial to make considerations beyond your monthly or yearly targets.  Have you thought about how you will set your community up for longevity and a good performance in the distant future?

 

Representatives create a win-win situation since your community prospers when they spread the word about your organization and bring in new members.  It’s also a win for the ambassadors as they get to participate in a cause they care for and support.  Often, club membership software makes it easier to manage ambassador programs and help the community evolve.

 

If your target is to retain younger members, you must offer them unique value they find beneficial such as a mentoring program.  Similar to ambassador programs, mentoring programs are good for a variety of reasons.  Youthful members are able to find value and benefit from the knowledge of seasoned members in your community.

This not only gives them a reason to stay but to return frequently and help others.  The mentoring program may also empower seasoned business people in your community to find meaning in sharing what they know with the next generation.

Once you set up your program, implement tactics through club membership software that causes members to pair up so the community will see organic growth.  In some cases, you may see positive results if you unlock particular zones of your community to non-members.  Just make sure it’s done strategically so the community is given positive exposure while continuing to evolve at the same time.