What Benefits Should Associations Offer To Members In The Future?

The association industry is growing at a rapid rate as the number of associations around the world are creating many new opportunities.  Club websites indicate that most organizations are interested in adopting modern tools and strategies for their operations so they withstand changing times.

 

As a result, competition will increase for associations to get new members and retain current members.  In order to overcome that, associations should make sure they offer these benefits to members in the future.

 

One challenge for associations is how to keep members involved and engaged throughout the changing landscape of technology.  Many associations have taken note of this and created specific online community platforms where members can connect to discuss topics, share ideas, or learn about upcoming events.  Therefore, with a vibrant online community, members can interact daily with each other and the organization.

 

Most associations have announced plans for new programs to help members access the latest educational options and certifications.  According to club websites, an association that works with providers specializing in online learning can develop a customized course that educates members about emerging trends, technology, and valuable skills.

 

This is good news for members as they are able to keep up with the changing needs of the industry through their association.  By providing members with the ability to gain access to flexible online learning and certifications, it could be the difference in them choosing your association.

 

There are a variety of mentoring programs, from informal interactions between a mentor and a member, to formalized presentation opportunities, or even a more robust training with a clear career path.  Members that want to know more can ask which program would be best for them to improve their skills.

 

Associations are working hard to stay relevant and many of them are increasing their online presence in one way or another.  Some associations have been growing their online presence by creating a members-only community.  In the future, associations should consider what benefits members the most and strive to offer that.