What Statistics Prove That Customers Are Content With The Online Community?

Online communities are a vital element of membership websites as they provide valuable content and boost member satisfaction.  The connection between members and the online community helps most businesses thrive as people become more engaged.  An important variable to branding any organization is customizing the club membership software to ensure that customers are content with the online community.  Fortunately, statistics offer some insight on how an online community positively impacts the type of relationship you have with customers.

 

 

Most customers think the decision to purchase a product or service is the result of analyzing and comparing what else is available.  In reality, emotions play a large role in our decision to choose a product or service of a specific brand.  Research suggests that nearly 70% of people are driven by emotion when making a purchase.  Build an online community that makes customers feel like they’re a priority to establish an emotional connection.

 

Typically, that emotional connection happens when customers feel positive towards your brand and it shows through engagement.  One statistic that indicates how much customers value the online community revolves around authentic content.  Particularly, authentic content from people who support and choose your brand as 80% say that plays an influential factor in their decision.  Prospects and customers have a tendency to believe the opinion of others since they think their thoughts are unbiased.

 

 

The online community makes it significantly easier for organizations to build great relationships with customers and maintain a high level of customer satisfaction.  Through a variety of discussions, communication is improved which essentially leads to a better experience for everyone.  The online community and club membership software inspire constant engagement and boost customer relationships.  As a result, issues are avoided and customers remain loyal to your products or services.